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September 8, 2025

5 min read

Powering customer excellence with digital – Q&A with Ralf Hubert, COO EMEA+AMR, Logwin AG

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Ralf Hubert explores the broader technology vision at Logwin, and how cargo.one’s technology and teams are helping to unlock layers of value for the organization and its customers.

Global freight forwarding expert Logwin AG is a company at the forefront of digital freight. It partners with cargo.one globally to equip its 3800 staff across six continents with the latest generation of digital procurement and sales infrastructure and tooling. In fact, Logwin benefits from a wide spectrum of customized cargo.one solutions that optimize its capacity access globally and enable its teams to quote and win shipments with increased agility, accuracy and speed. 

Ralf Hubert, COO EMEA+AMR is part of Logwin’s extensive digitalization strategy. Here, Ralf explores the broader technology vision at Logwin, and how cargo.one’s technology and teams are helping to unlock layers of value for the organization and its customers.

Why is procurement and sales an important area for Logwin’s tech stack?

“Ensuring that Logwin teams can work with the best possible market data within every process is critical for our performance and ultimately our bottom line. Implementing the cargo.one platform has provided a digital ecosystem tailored to our operational processes, our business needs and our competitive strengths. As a partner, cargo.one helps us to sharpen our capabilities in the market, our team efficiency and is adding long term to customer value.” 

How does Logwin leverage the cargo.one platform?

“We took the strategy early on to be decisive and ambitious about investing in digital freight technology and digitalize our end-to-end quoting to booking procurement workflow. cargo.one’s API Suite powers our quoting capabilities – with access to some 250 airlines for static rates and over 75 for live rates via the Rapid Rates API. We utilize its Quotes API and Schedules API to blend with our own data, such as trucking and local charges, to ensure complete door-to-door pricing in one place, and integrated workflows. cargo.one’s TMS DeepLink integration ensures that our bookings are made seamlessly, with no duplication and our systems are perfectly synchronized. Our cargo.one managed network also means we benefit from instant quoting and booking between more than 100 Logwin branches and select partners worldwide. This closed-loop marketplace enables us to fully leverage our network with speed and ease.”  

“By combining the latest generation of quoting and booking solutions, we can boost operational efficiency, working speeds, rate agility and reliability. ”

Ralf Hubert
What strategic value results from such solutions?

“Our collaboration is highly successful because it is delivering on what we set out to achieve – that the technology elevates our operators to stay agile in the market and design the best air freight solutions for customers. For example, comprehensive buy coverage enables our teams to bring together complete door-to-door quotes at high speed. The hours saved by using digital methods for routine quoting allows us to focus team resources on strategic customer-facing activities like working on complex RFIs, and ensure that we process the individual shipments in time with the highest possible quality and transparency.

Furthermore, cargo.one as a platform enables us to maximize upon our scale as an organization. Our managed network has enhanced Logwin’s digital workflows, eliminated fragmentation across tools, and helped branches worldwide to be strategic about what they sell to which customer.

A powerful quotes API and optimized rate management has supported our business performance by boosting quoting speed, lowering costs, driving digital efficiencies across our functions, and ultimately helping Logwin to enhance its offers and improve customer experiences.”

Why is cargo.one the right digital partner for Logwin?

“Of course, at the start you look foremost for a vendor that can offer the experience and capabilities you need, as well as being a globally significant partner for the long term. Logwin and cargo.one teams share a particular synergy and a lot of the same thinking and passion for maximizing customer value and elevating service standards. However, it also soon became clear that the two teams have a particularly strong fit and affinity. As a result, we not only utilize cargo.one technology, but also value creation around each of our core service pillars that ultimately grows our competitive edge.”

“We feel that the platform is leading the pack in several areas of procurement tooling and it makes every sense to benefit from such emerging innovation as early as possible”

Ralf Hubert
What is next for Logwin and cargo.one?

“Logwin continues to roll out cargo.one powered solutions wherever opportune across our growing global footprint. We are also mindful that cargo.one is working on some unique and exciting solutions for AI powered workflows. We aim to remain ahead of the digital freight curve by continually exploring the best technology for our expert teams. Our shared mission is always to identify and deliver new customer value moving forward.”

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Powering customer excellence with digital – Q&A with Ralf Hubert, COO EMEA+AMR, Logwin AG

Published
September 8, 2025

Global freight forwarding expert Logwin AG is a company at the forefront of digital freight. It partners with cargo.one globally to equip its 3800 staff across six continents with the latest generation of digital procurement and sales infrastructure and tooling. In fact, Logwin benefits from a wide spectrum of customized cargo.one solutions that optimize its capacity access globally and enable its teams to quote and win shipments with increased agility, accuracy and speed. 

Ralf Hubert, COO EMEA+AMR is part of Logwin’s extensive digitalization strategy. Here, Ralf explores the broader technology vision at Logwin, and how cargo.one’s technology and teams are helping to unlock layers of value for the organization and its customers.

Why is procurement and sales an important area for Logwin’s tech stack?

“Ensuring that Logwin teams can work with the best possible market data within every process is critical for our performance and ultimately our bottom line. Implementing the cargo.one platform has provided a digital ecosystem tailored to our operational processes, our business needs and our competitive strengths. As a partner, cargo.one helps us to sharpen our capabilities in the market, our team efficiency and is adding long term to customer value.” 

How does Logwin leverage the cargo.one platform?

“We took the strategy early on to be decisive and ambitious about investing in digital freight technology and digitalize our end-to-end quoting to booking procurement workflow. cargo.one’s API Suite powers our quoting capabilities – with access to some 250 airlines for static rates and over 75 for live rates via the Rapid Rates API. We utilize its Quotes API and Schedules API to blend with our own data, such as trucking and local charges, to ensure complete door-to-door pricing in one place, and integrated workflows. cargo.one’s TMS DeepLink integration ensures that our bookings are made seamlessly, with no duplication and our systems are perfectly synchronized. Our cargo.one managed network also means we benefit from instant quoting and booking between more than 100 Logwin branches and select partners worldwide. This closed-loop marketplace enables us to fully leverage our network with speed and ease.”  

“By combining the latest generation of quoting and booking solutions, we can boost operational efficiency, working speeds, rate agility and reliability. ”

Ralf Hubert
What strategic value results from such solutions?

“Our collaboration is highly successful because it is delivering on what we set out to achieve – that the technology elevates our operators to stay agile in the market and design the best air freight solutions for customers. For example, comprehensive buy coverage enables our teams to bring together complete door-to-door quotes at high speed. The hours saved by using digital methods for routine quoting allows us to focus team resources on strategic customer-facing activities like working on complex RFIs, and ensure that we process the individual shipments in time with the highest possible quality and transparency.

Furthermore, cargo.one as a platform enables us to maximize upon our scale as an organization. Our managed network has enhanced Logwin’s digital workflows, eliminated fragmentation across tools, and helped branches worldwide to be strategic about what they sell to which customer.

A powerful quotes API and optimized rate management has supported our business performance by boosting quoting speed, lowering costs, driving digital efficiencies across our functions, and ultimately helping Logwin to enhance its offers and improve customer experiences.”

Why is cargo.one the right digital partner for Logwin?

“Of course, at the start you look foremost for a vendor that can offer the experience and capabilities you need, as well as being a globally significant partner for the long term. Logwin and cargo.one teams share a particular synergy and a lot of the same thinking and passion for maximizing customer value and elevating service standards. However, it also soon became clear that the two teams have a particularly strong fit and affinity. As a result, we not only utilize cargo.one technology, but also value creation around each of our core service pillars that ultimately grows our competitive edge.”

“We feel that the platform is leading the pack in several areas of procurement tooling and it makes every sense to benefit from such emerging innovation as early as possible”

Ralf Hubert
What is next for Logwin and cargo.one?

“Logwin continues to roll out cargo.one powered solutions wherever opportune across our growing global footprint. We are also mindful that cargo.one is working on some unique and exciting solutions for AI powered workflows. We aim to remain ahead of the digital freight curve by continually exploring the best technology for our expert teams. Our shared mission is always to identify and deliver new customer value moving forward.”

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