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Simson Demmer
Senior Director for Airline Products

Having been one of cargo.one’s early customers himself, Simson Demmer joins the company as Senior Director for Airline Products from Lufthansa Group, where he was Head of Analytics & Business Development for Network Management. 

Previously, Simson was Chief Strategy Officer at one of the world’s largest all-cargo airline groups where he led its digital transformation process and pioneered digital bookings with cargo.one for AirBridgeCargo and CargoLogicAir in 2019. 

Simson started his career with Seabury Group (now part of Accenture) where he worked with major international airlines on digital transformation and performance improvement programs.

What convinced you to join cargo.one? 

Having worked with cargo.one as an airline customer, I had already experienced the company’s innovative technology foundation, product vision and leading customer commitment. When I met the team, I was impressed by both their expertise and pace in developing the business in line with their vision. Within a few weeks we managed to open a new sales channel and deliver an end-to-end booking experience to our customers at AirBridgeCargo and CargoLogicAir with cargo.one. Digitalization in air cargo will bring immense benefits to airlines and forwarders alike, and I am excited to be part of a team that is bringing digital fluency to our industry.


What will be your mission as Senior Director, Airline Products at cargo.one?

To help our airline partners expand their digital distribution capabilities globally by building solutions that simplify the integration process, support better, data-driven decision-making, and improve airlines’ value proposition for their customers. 


What do you see as the biggest challenges for airlines these days and how are you going to tackle them in your new role at cargo.one?

Cargo airlines and customers are no strangers to swings in supply and demand, but the past year has seen unprecedented extremes. Like never before, this year has underscored the power of real-time data availability and transparency. It is the bedrock for strong internal decision-making, say on schedule changes or optimal capacity utilization. But it is especially critical to providing customers with reliable, actionable information: from availability, pricing, booking, and confirmation to disruption management. Enabling this is in cargo.one’s DNA and it is part of my mission to work with our product team and airline partners to make it the new normal in our industry.


To me cargo.one is:

An innovative, digitally native company with proven outcomes from day one.

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